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Google Search Ads Mastery: Unlock Consistent Profits with Google Ads

Discover the Secrets to Generating Consistent Profits with Google Ads

Embark on your journey to Google Search Ads Mastery and:

• Build Profitable Campaigns from Day One: Transform your Google Ads account into a profit-generating machine with expert strategies.
• Unlock Low-Cost Keyword Opportunities: Uncover hidden, cost-effective keywords that maximize your advertising budget.
• Boost Conversions and Cut Waste: Optimize your ad spend with proven management techniques to increase conversions and reduce unnecessary costs.
• Master the “Video Game Mentality”: Apply strategic thinking to build thriving Google Ads accounts that deliver consistent results.

Section 1: Introduction to Google Ads Mastery

Introducing Google Ads Mastery and Jeff Sauer

Dive into the world of Google Ads with expert guidance from Jeff Sauer, a seasoned PPC professional.

The Game of Paid Search

Understand the competitive landscape of paid search and how to navigate it successfully.

The 10 Commandments of PPC Management

Learn the fundamental principles that every PPC manager must follow to achieve success.

Section 2: Navigating Google Ads

Creating a New Google Ads Account

Set up your Google Ads account with ease and confidence.

Creating Your First Campaign

Launch your initial campaign and set the foundation for future success.

Creating Your Initial Campaign Settings

Configure essential settings to ensure your campaigns are optimized from the start.

Navigating Your Google Ads Account

Explore the key features and tools within your Google Ads account.

Navigating Keywords, Ads, and More

Master the management of keywords, ads, and other critical elements.

Navigating Billing, Payments, and Account Settings

Understand the financial aspects and administrative settings of your Google Ads account.

Google Ads Account Administration

Learn how to manage and maintain your Google Ads account effectively.

Section 3: How Google Ads Works

Account and Campaign Structure

Understand the hierarchical structure of Google Ads accounts and campaigns.

Ad Groups, Keywords, and Ads

Discover the relationship between ad groups, keywords, and ads.

Keyword Selection and Google Keyword Planner

Use Google Keyword Planner to identify high-performing keywords.

Keyword Research Tools

Explore additional tools for comprehensive keyword research.

Keyword Selection

Learn how to select the right keywords for your campaigns.

Keyword Research – Putting it all together

Integrate your keyword research into a cohesive strategy.

Keyword Match Types

Understand the different keyword match types and how to use them effectively.

Ad Guidelines and Ad Copy Testing

Comply with ad guidelines and test ad copy to optimize performance.

Ad Copy – Text Ads Rules and Formats

Learn the rules and formats for creating effective text ads.

Ad Copy in Google Ads

Craft compelling ad copy that drives clicks and conversions.

The Ad Auction

Understand how the Google Ads auction works and how to optimize your bids.

Quality Scores

Improve your Quality Scores to enhance ad performance.

Ad Extensions

Utilize ad extensions to provide additional information and increase click-through rates.

Location and Language Targeting

Target specific locations and languages to reach your ideal audience.

Billing Options

Explore the various billing options available in Google Ads.

Mobile and Device Targeting

Optimize your campaigns for mobile and different device types.

Seeing Your Ads on Google

Learn how to monitor and analyze where your ads appear on Google.

Section 4: Earning a Positive Return on Investment

PPC Strategies

Implement effective PPC strategies to maximize your ROI.

PPC Metrics

Track and analyze key PPC metrics to measure performance.

PPC Metrics Inside Google Ads

Use Google Ads’ built-in tools to monitor and optimize your campaigns.

Tools of the Trade

Leverage essential tools to enhance your PPC management.

Competitive Research Tools

Analyze competitors and gain insights to outperform them.

Top PPC Tools

Discover the best PPC tools to streamline your workflow.

Google Client Manager Accounts

Learn how to manage multiple client accounts with Google Client Manager.

Conversion Tracking

Set up conversion tracking to measure the effectiveness of your campaigns.

Earning a Positive ROI

Implement strategies to ensure a positive return on investment.

Bid Optimization

Optimize your bids to achieve the best possible results.

Bid Strategies in Google Ads

Explore different bid strategies and choose the right one for your campaigns.

Account Performance Optimization

Continuously optimize your account to improve performance.

Google Ads Budget Calculator

Use the Google Ads Budget Calculator to determine the right budget for your campaigns.

Quick Google Ads Account Audit

Conduct a quick audit of your Google Ads account to identify areas for improvement.

Section 5: The Business of PPC

How to Get Compensated for Your Work?

Explore different compensation models for PPC professionals.

Working with/at a PPC Management Agency

Learn the ins and outs of working at or with a PPC management agency.

Having a Representative with Google

Understand the benefits of having a Google representative for your account.

PPC Contracts

Draft and negotiate PPC contracts to protect your interests.

An Insider’s Guide to Becoming a PPC Specialist

Follow expert advice to become a successful PPC specialist.

Section 6: Google Ads Certification Exams

Becoming Google Ads Certified

Prepare for and pass the Google Ads certification exams.

Google Ads Fundamentals Exam

Study for the Google Ads Fundamentals exam to demonstrate your knowledge.

Google Search Advertising Exam

Take the Google Search Advertising exam to showcase your expertise in search campaigns.

Section 7: Additional Google Ads Campaign Formats

Google Display Network

Explore the Google Display Network and how to create effective display campaigns.

Google Shopping Campaigns

Learn how to set up and optimize Google Shopping campaigns for e-commerce success.

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