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FG Society Phase 1 Offer Creation Capstone Training

Unlock the Secrets of Master Marketing with FG Society

FG Society is the premier certification program designed to transform aspiring marketers into Master Marketers—triple-threat experts in Offer + Funnel Strategy, Funnel Copy, and Funnel Design. This comprehensive training is the cornerstone of our success, as these three elements are the driving force behind every irresistible funnel.

Why FG Society?

The demand for high-quality funnel builds far exceeds the supply, creating a unique opportunity for marketers who can master all three critical areas:

• Offer + Funnel Strategy: Crafting compelling offers and strategic funnels.
• Funnel Copy: Writing persuasive, conversion-focused copy.
• Funnel Design: Designing visually appealing and effective funnels.

By becoming a certified FG Society marketer, you’ll gain the skills to:

• Attract Ideal Clients: Never settle for less than ideal clients.
• Reduce Advertising Costs: Rarely need to advertise, as your expertise speaks for itself.
• Charge Premium Rates: Command higher fees for your services.
• Secure Long-Term Clients: Build lasting relationships with clients who continue to buy and pay.
• Work with Influencers: Open doors to opportunities with bigger influencers.

Proven Success Metrics

Our mastery of offers, copy, and design is evident in our exceptional conversion rates:

• Standard Opt-in Rate for a Summit: 20%
  Ads That Click Summit: 45%
• Standard Buy-rate for an Offer: 1-5%
  Ad Gorgeous: 9.9%
• Standard Buy-rate for a Low-Ticket Offer: 1-5%
  Offer Cure: 9.44%
• Standard Buy-rate for an OTO: 3-10%
  Funnel Rx: 23%

These results underscore the power of combining solid offers, copy, and design, which is precisely what FG Society aims to teach and certify.

Who Should Join FG Society?

FG Society is ideal for:

• Funnel Designers
• Funnel Strategists
• Copywriters
• Designers
• Digital Marketers
• Marketing Consultants
• Marketing Coaches
• Marketing Agencies
• Virtual Assistants
• Facebook Ad Agencies
• Business Owners

Who Should Not Join?

FG Society is not for:

• Business Owners Seeking a Single Funnel Launch
• Specialists in One Niche
• Those Who Prefer Outsourcing Over Skill Development
• Ad Agencies Focused on Advertising
• Ecommerce or Physical Product Funnel Builders

Program Overview

The FG Society program is divided into three phases, each lasting six weeks with two weeks of break in between. Each phase concludes with an exam, which can be retaken up to two times. Upon passing all three phases, you’ll receive a FG certification badge and be featured on our site for 2021.

Phase 1: Offer + Funnel Strategy

June 15th – July 31st

• Avatar Creation
• The One Problem
• Prevailing Wisdom
• The USP
• Objections/False Beliefs
• Offer Types
• The 5 Foundations of an Offer
• Offer Pricing
• Funnel Strategy
• Funnel Split Testing
• Funnel Wireframes
• Unpacking Big Offers to Smaller Ones
• Reading the Numbers
• Continuity
• Customer Awareness
• Offers Built in Context of a Business

Phase 2: Funnel Copy

August 15th – September 30th

• Persuasion Techniques
• Voice and Tone
• Direct Response Copywriting
• Trust Building
• Positioning
• Pre Framing
• Anchoring
• Storytelling
• Headlines
• Names + Tag Lines
• Sales Pages
• Registration Copy
• Webinar Presentations
• Launch Emails
• Objections Handling
• Closes

Phase 3: Funnel Design

October 15th – November 30th

• Sales Objectives + Visual Structure
• Copy Design + Creating Hierarchy
• Color Theory
• Typography
• Space Theory
• Interactive Design + Suggestive Movement
• Photo Relationships
• Visual Shortcuts
• Visual Variance
• Umbrella/Offer Brands
• Logo Design
• Offer Shot + Product Mockup Design
• Changing Colors/Custom Colors on Assets
• Choosing a Style
• Visual Modules/Bonuses
• Stack Area
• Lead Funnel Page Design
• Lead Magnet Design
• Switching Funnel Flows
• Order Form Design/OTO Design
• Full Sales Page Design
• Registration Page Design
• Webinar Slide Design

Extras

As a certified Master Marketer, you’ll receive:

• 50% Affiliate Commission on our products
• Extra CSS Snippets and Graphics
• Weekly Q&A Sessions
• Exclusive Facebook Group
• Featured on Our Site for 2021
• Access to Legacy Programs:
  • The Digital Guidebook (originally $2000)
  • Inspired Pro (originally $1000)
  • Proposal Secrets (originally $500)

Cost

FG Society is priced at $3000, with a flexible pay-as-you-go model. You pay for each phase as it becomes available:

• Phase 1: $933
• Phase 2: $933
• Phase 3: $933

This model allows you to opt-out at any phase without obligation. Once enrolled, you gain immediate access to the Facebook group and legacy courses. Phase 1 begins on June 15th.

Note: Certification lasts for one year, with a renewal fee of $500 per year to remain in the group and receive updates. Additional exam attempts after two failures cost $300 each.

Special Perks

Existing members of TDG, CYLL, Inspired Pro, or Launch Gorgeous may qualify for additional perks. Check your respective groups for details!

Join FG Society today and embark on your journey to becoming a certified Master Marketer!

Delivery Method

• Upon completing your purchase, we will send you download link, through Mega.nz or Telegram.
• Given that this is a digital copy, we recommend downloading and saving it to your hard drive. Should the link become broken for any reason, please reach out to us, and we will promptly resend a new download link.
• If you are unable to locate the download link, there's no need to worry. We will update and notify you as soon as possible, typically within 24-72 hours.

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