Proof of Contents

The SEO Testing Guidebook: Course Curriculum

Level Up Your SEO Copywriting Team

• How to Hire the Best Writers for Your SEO Sites (4:52)

  • Discover effective strategies for recruiting top-tier SEO writers who can elevate your content.

• How to Make a Job Posting (3:53)

  • Learn the art of crafting compelling job postings that attract the right candidates.

• Creating Your Job Post (7:45)

  • Dive into the details of creating a job post that stands out and accurately reflects your needs.

• How to Quickly Evaluate Applicants (1:30)

  • Get tips on swiftly assessing applicant suitability to streamline your hiring process.

• Read Their 75 Word Answer (7:06)

  • Understand the significance of a concise response and how it can reveal a writer’s capabilities.

• The 3 Skills (6:09)

  • Identify the three essential skills every SEO writer must possess to succeed.

• What is Value (6:55)

  • Explore the concept of value in SEO writing and how to incorporate it effectively.

• The Most Important Copywriting Lesson You’ll Ever Learn (6:25)

  • Uncover a fundamental lesson that can transform your approach to SEO copywriting.

• How to Recognize Value in Samples (7:05)

  • Learn to assess the value proposition in writing samples to make informed hiring decisions.

• Clarity (7:16)

  • Focus on the importance of clarity in SEO content and how to achieve it.

• Persona (7:59)

  • Understand the role of audience personas in tailoring SEO content for maximum impact.

• The 15 Minute Interview Part 1 (4:57)

  • Part one of a concise interview guide designed to quickly gauge a candidate’s fit.

• The 15 Minute Interview Part 2 (7:52)

  • Continue with part two, refining your interview techniques to select the best talent.

• Course Wrap Up (6:14)

  • Summarize key takeaways and next steps to implement your new SEO copywriting team strategies.

Bonus Lectures

• Introduction (1:36)

  • An overview of the bonus content designed to enhance your SEO copywriting skills.

• How to Write an Intro (7:00)

  • Master the technique of writing compelling introductions that hook readers.

• Positioning (6:56)

  • Learn about strategic positioning in SEO writing to stand out in the competitive digital landscape.

• Lead Subsections Part 1 (7:35)

  • Part one of a guide on leading subsections effectively within your SEO content.

• Lead Subsections Part 2 (3:33)

  • Conclude with part two, ensuring your subsections are cohesive and impactful.
    

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