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Build & Launch A Podcast Blueprint

Launch a podcast in just 60 days that builds authority, grows your audience, and generates loyal customers.

Turn audio storytelling into a content engine for your brand, with step-by-step instructions from the producers behind 20 million+ podcast downloads.

Meet Your Instructors

The husband-and-wife team behind 20 million+ podcast downloads.

Darren and Jessie

They’re content marketing experts and leaders in the podcasting space. In 2021, Darren joined the Hubspot team, producing hit podcasts like Marketing Against the Grain and The Daily Hustle Show. Before that, Darren and Jessie met Molly, producing her first podcast, Perpetual Traffic, and laying the groundwork for a successful partnership with her and Smart Marketer.

Why Podcasts?

A podcast is the perfect content engine for digital brands. Are you struggling to stand out from other brands? Feeling like you can’t turn one-time buyers into repeat customers? A great product alone won’t buy customer loyalty. It’s essential to connect with your customers beyond the product to grow and scale, and that’s where great content marketing comes in.

Who’s This For?

The Build & Launch a Podcast Blueprint is for anyone who wants to use audio storytelling as a content engine to build authority, grow an audience, and generate loyal customers.

What’s a Blueprint?

Blueprints are our most targeted trainings, designed to be low cost but high impact. Unlike our Smart Courses and Mentorships, the point isn’t to learn everything there is to know about a single platform. Instead, you get step-by-step instructions on how to implement one complete marketing strategy, along with all the resources and support you need to execute it successfully.

Course Outline

This Blueprint contains video tutorials that you can follow along. You should be able to build and launch your podcast in just 2 months!

Module 1: Building a Strong Business Case for Your Podcast

Learn to maximize the opportunity of podcasting for your business. Plus, get to know your audience, as well as how you’ll measure success and monetize your show.

Module 2: Setting Your Show Up for Success: Pre-production

Plan out the structure of your show: from your team, to the content and format of your episodes, to your editorial calendar and potential guests.

Module 3: Podcast Production for the Busy Entrepreneur

Here’s where the magic happens! Learn how to set up your recording space, as well as how to record, edit and “shape” your audio content.

Module 4: How to Distribute Your Show

Set up your podcast channel, and learn best practices for every episode — including episode titles, show notes, and distribution.

Module 5: How to Succeed & Scale Up

Now let’s promote your show! Learn to set the right budget, optimize your podcast launch, and how to succeed with your project over time.

Bonus

Enjoy case studies from Molly & John on other successful podcast launches.

Get Started

Over 30,000 business owners, digital marketers, and students worldwide trust Smart Marketer. All Smart Marketer courses come with a 30-day, money-back guarantee. If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund — no questions asked!

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