Proof of Contents

Kelsey Formost

Magic Words Copywriting

Copy Class

Discover how you can use copywriting formulas, secrets, & strategies to write clear, persuasive copy that turns readers into BUYERS (& raving fans!)

…is a digital course that walks you through every aspect of how to write your own high-converting copy, step by step. No matter what you’re writing – a website, an email sequence, a social media caption, a sales page, whatever – Copy Class teaches you how to confidently write words that sell (even if you hate writing).

Copy Class

• I’m Interested!

• Maybe you’re just starting out and don’t yet know who your “ideal customer” even is, let alone how to sell to them.
• Maybe you’ve been stuck on a copywriting roller coaster, constantly tweaking and changing your copy without seeing any real uptick in conversions
• Maybe you’re a verbal vomiter and never feel like you quite get your message across no matter how much you explain yourself
• Maybe the thought of “writing” makes you want to crawl into a Hobbit hole never to be heard from again (I don’t blame you, honestly. Hobbit holes seem nice. Unfortunately ya can’t sell your business from a Hobbit hole).
• Maybe you just want to have your website and email funnels written ONCE AND FOR ALL (and like, feel confident they’re actually converting)…

Look, I get it…

• Said ‘yes’? I can help.

In 2018 I was totally burnt out and borderline broke. Even though I had a “successful” freelance copywriting business, I was exhausted with constantly having to drum up new clients. I also had MAJOR imposter syndrome and was terrified of “being annoying” so I over-delivered and under-charged. (Sound familiar? cough cough)

Also- super fun (not) – I had just broken up with the guy I thought I was gonna marry and moved into my first solo apartment. I needed to pay my bills, stat.

Instead of frantically raising my rates or squeezing more freelance clients in my already-packed calendar, I had a lightbulb moment (!!)…

“Instead of charging people thousands to write their copy for them, what if I created an affordable digital course that taught entrepreneurs how to write copy for themselves?” And so, Copy Class was born. I took over $10,000 of professional copywriting knowledge and distilled it into only the most helpful information, delivering instructions in short, entertaining lessons aimed at non-writers.

It. was. GOLD.

After using the EXACT copywriting tricks I teach in Copy Class to sell Copy Class (I know, so meta), I’ve now served OVER 8,000 students! That’s right… I went from scraping by with a handful of (exhausting) private clients to an army of EIGHT THOUSAND customers hungry for my expertise. Sound like a situation you’d like to find yourself in? Step into my “office”…

“I implemented Kelsey’s “high five” email template into my automated welcome sequence. I’ve had it up for 2 weeks and I’ve made almost $400 in passive sales just from changing an automated email message. Oh, and my open rate went up from 22% on just the first email, to now over 60% of people open ALL 5 EMAILS in the sequence!”

— NICOLE SWARTZ, OWNER, SPROUT LAW FIRM

All the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)

Copywriting 101

In Copy Class, you’ll learn:

• Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writers block: EVER.)
• The step-by-step process of writing a website that captures readers’ attention, agitates their pain points, and sells (without being “sales-y”)
• How to write kickass emails that connect & convert (and have people looking forward to seeing you name in their inbox!)
• Plus TONS of bonuses, templates, & extra tools to help you succeed!

“You guys, Kelsey’s email module ALONE is worth every single penny of the course fee. It’s jam-packed with real-life examples, crazy-helpful tips, and a multi-page headline generator that guarantees you’ll never stare down that blinking cursor ever again. It’s the college class we all wish we’d had (if that class was also taught by your new bff that was fluent in Hogwarts references and grammar puns). Hang out with Kelsey for a few hours of Copy Class – your biz won’t be the same.”

— KATIE BOYCE, COPYWRITER

Delivery Method

• Upon completing your purchase, we will send you download link, through Mega.nz or Telegram.
• Given that this is a digital copy, we recommend downloading and saving it to your hard drive. Should the link become broken for any reason, please reach out to us, and we will promptly resend a new download link.
• If you are unable to locate the download link, there's no need to worry. We will update and notify you as soon as possible, typically within 24-72 hours.

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